Welcome to Better Family!
We are a team of inventors and innovators with the simple mission of Making better parenting solutions for Mom and Dad while giving babies the best care possible. At Better Family we know there’s no shortage of options when it comes to baby products, so we pride ourselves in the healthy values and natural ingredients we offer. Currently, Better Family holds two products, The Beebo, a hands free bottle holder, and Swabbies, a mess free diaper cream applicator. Better Family wouldn’t be complete without our solid founding team. Our team is made up of industry insiders with established names and extremely successful track records.
Who Are We?
So how did our bright minded individuals get together in the first place? It starts with Carman Cook-Campbell, the inventor of Swabbies. Carman is the president and CEO of Better Family. She has almost three decades of experience as an entrepreneur as well as in sales and marketing. To follow, there’s Martin Hill, the inventor of The Beebo. Martin is a successful Engineer as well as a Director and Board Member for Better Family. The two inventors are accompanied by CFO Paula D’Onofrio, our Secretary Sharon Franklin, Marketing Director Tara Heath, Director Sarah Hill, and finally our Medical Advisor Dr. Anthony Russell MD, MBA, MPH. As mentioned before, Our team at Better Family has excellent success rates, and very established names. This includes Mindee Hardin, founder, and inventor of Boogie Wipes, which was sold to Procter & Gamble.
The team came together in various ways; however, most started as investors then turned into board members. As Carmen Cook-Campbell stated “The inventor world is very small, and the baby product inventor world is even smaller” leading to how Carman and Martin met. The two met through a Private Facebook specifically for baby product inventors, and that’s where our story just begins.
How Did We Get Started?
So let’s go back to the beginning. How was Swabbies started?
Carman Cook-Campbell was a single mom working over sixty hours each week. Carman had two older children as well as her youngest who was an infant at the time. Due to Carman’s busy work schedule she had limited time to spend with her family, and when she did–diaper rash it seemed to ruin it. Whether it was the park, a museum, or even going out to eat, her youngest had the reoccurring issue of diaper rash. Carman would have to use unsanitary public bathrooms, or even the side of the road to treat her little one’s discomfort as soon as possible. The cream and the wipes were time consuming, inconvenient, and messy. That’s when the idea of Swabbies was born, the mess free diaper cream applicator.
Martin, and his wife Sarah Hill have a similar story. The busy parents have two children, and found it extremely difficult to tend to them both at the same time. The idea for the hands free bottle holder was then created. This new invention now allowed Martin and his wife to read stories to their kids, enjoy family meals together, and best part yet cuddle them both at the same time all while bottle-feeding their children.
What Are Our Plans?
Both Carman and Martin loved how much easier parenting became with their new inventions. After doing the research, and discovering that both The Beebo and Swabbies were one of a kind, the products became patented.
So that leaves us with a pressing question, how did The Beebo and Swabbies become united? The answer is Better Family. Pulling again from the wise words of Carman, the world of baby product inventors is very small. Carman saw through Facebook that Martin was trying to sell his product The Beebo. He wanted to spend more time as an engineer inventing new products rather than focusing on the business side of things. Carman then set up a call with Martin to discuss their products and similarities. This call was full of tips and tricks and they each taught each other many things. With time, they realized the synergy they had together. This synergy led to the merging of the two products which was the start of Better Family.
Better Family now proudly represents The Beebo and Swabbies.
They’re working towards representing a new product called Drop It Baby. This product is a soft and bendy chain that prevents your child from dropping their toy on a dirty floor. It is safe to chew and dishwasher friendly!
Let’s Stay In Touch
That is just the start of our future plans at Better Family. Baby products are a part of a $74 billion dollar industry. On top of that, 24% of that industry is millennials who represent the demographic of new parents. At Better family, we hope to continuously add up-and-coming baby products to our incorporation to help aid us in becoming the company with the best baby products in the world that make parents’ lives easier.
Now that you know a little bit more about Better Family don’t forget to follow us on StartEngine, and our Social Media platforms: Instagram(@The_Beebo), LinkedIn (Better Family, inc.), and Facebook (The Beebo) for more company updates.