The Beebo’s Substantial Growth Since Shark Tank

The Beebo’s Substantial Growth Since Shark Tank

Created by parents, for parents, The Beebo is a free-hand bottle holder designed to enhance feeding time for them, their baby, and their family. 

The Beebo was invented by hands-on dad and engineer, Martin Hill.  

Martin launched his company and the patented unique product, The Beebo in January 2015. Shortly after, he presented his new idea for a free hand bottle holder to ABC’s long-running reality series “Shark Tank.” 

Since the episode of Shark Tank aired, Better Family Inc. has helped The Beebo product continue to grow into stores across the country, and is now available in online stores as well.

Before Shark Tank

Martin, the founder of Beebo, watched how parents and babysitters struggled with feeding their children with both hands even when they had other things to do.

His baby boy was pretty fussy during evening feeding time, and he found that his baby became calmer when he was read to. Martin created the Beebo as a way to enhance feeding time so he could read to his boy with his free hand during feedings. 

The Beebo offered much more than just a free hand. It provided Martin and his wife the freedom to interact more with their baby during those precious moments!

Until Beebo was born, doing other things such as reading a book while bottle-feeding their children were next to impossible. Whether parents have multiple children or one baby to care for, the Beebo truly offers a better way to bottle feed.

The Beebo on Shark Tank

When Martin cold-pitched with Shark Tank investors in 2015 during the season 7 premiere episode, the deal was sealed immediately. He even brought a baby on stage to demonstrate how The Beebo would transform parents lives across America and the world! 

Hill successfully achieved celebrity funding and backing from the TV show. Lori Greiner and Ashton Kutcher helped him gain momentum to improve The Beebo product to be approved by many. 

“Ultimately, it comes down to helping entrepreneurs build products that make people’s lives better and easier. Martin understands that, and The Beebo is the perfect example of it being executed well,” states Ashton Kutcher, Beebo investor 

Prior to being on the show, Martin had different packaging and different colors. With help from the Sharks, he went to trade shows and met with the Walmart buyer who ended up helping him redesign packaging and change the colors of The Beebo. 

With each rerun of the aired show, Better Family Inc. sees a spike in sales of The Beebo product through Shark Tank’s exposure. Most recently spikes overseas with the show airing globally!

After the Show

Since Shark Tank, The Beebo is in over 300 Walmart stores across the nation with Better Family’s added efforts. 

Martin Hill, the creator and founder of The Beebo, stated, “We are very pleased and excited to be involved with such an amazing company. The combination of Better Family, Inc. and Swabbies Tech, Inc. could not be more perfect.”

Better Family Inc. products are sold in Walmart, BuyBuyBaby and Amazon with international distribution plans for “The Beebo” underway with international distributors.

Better Family is looking forward to this opportunity as we are extremely pleased to welcome the Selling Bros. and SoftCoffee as our newest distributor’s in Costa Rica, Panama, South Africa, and Sub Saharan Africa.

Related Article: Better Family Inc. Is Making Ways to Big Retailers

With the help of Better Family Inc., The Beebo has continued to grow as a product. 

Better Family recently announced the acquisition of Drop It Baby, Inc. adding another baby product to the Better Family line of patented products.

Drop It Baby attachable tethers are squishy, colorful, and BPA-free. The suction cup base with attached ring chain allows for their favorite items to be safe from dirty floors while keeping your hands free.

The product has been well accepted and is currently selling on and and will now be offered to all our other retailers that sell Beebo and Swabbies Cream. 

Related Article: Drop It Baby Acquisition

At Better Family, we continue to add baby products designed to help parents globally. Better Family Inc. is producing more inventory, working with more distributors, and appearing in more stores. With spikes in orders across the world, we will be able to scale and grow The Beebo product internationally.

If you want to get involved by joining us as an investor and receive lifetime discounts on ALL our products, we encourage you to visit our StartEngine investment page.

Better Family is Making Way to Big Retailers

Better Family is Making Way to Big Retailers

Better Family Inc. is making products designed to give parents an extra hand. With Swabbies, a no-mess, organic diaper cream, and Beebo, the one-handed baby feeder, on-the-go parents can use these products to improve their time spent with their kids. 

In addition, Better Family has most recently acquired Drop It Baby. Drop It Baby is an attachable tether that is squishy, colorful, and BPA-free! Drop It Baby is changing meal time, travel time, and EVERY time to make life just a little easier for parents everywhere.

Better Family’s line of products open a world of possibilities for busy parents, and now are making their way to online and in-store retailers!

Getting Into Stores

Better Family’s plan started when we hired a sales representative we met at the ABC Trade Show. We began emailing retail store buyers and started having meetings. 

We contacted a variety of well known retailers like Kroger, Albertsons, Walmart, Target, CVS, Walgreens, and Meyers, including retailers who were selling online like Amazon. After sending samples and having sample meetings to discuss the product, we were able to close deals. 

Better Family Inc. made our way to retailers after receiving an initial order for 600 units of the Teal Beebo’s from Burlington stores, Inc. for their Baby Depot Departments. The Baby Depot is a department within the Burlington retailer full of popular and quality baby products at reasonable prices. They have 727 stores in the USA!

Swabbies launched online in 2018, and BuyBuyBaby launched in stores in September of 2019.

In-person Stores

Better Family Inc. products are available at retailers like Burlington,WalMart, Buy Buy Baby, Macy’s Online, and many baby boutiques across the country. Better Family products are expanding into national markets, and most recently in the Dominican Republic at retailer Isa and Kate.

Each store has a buyer, and each buyer purchases by category. Furniture, toys, clothing, strollers, car seats, and Better Family Inc. products fall into the baby care category.

Each buyer has a variety of calendars they look at in order to decide when to bring in new products to the store with everything being planned out a year in advance. Their calendar process includes when they want to buy the product, when they want to put it in the store, and when they want to review the product. 

Some retailers will only look at buying for the baby care category one month a year. If we miss the window of opportunity, we would need to wait an additional year to present our Better Family line of products. 

Regional stores require an additional review before they put an order in. This guarantees marketing dollars will be spent on our advertisements to help drive customers into their stores to purchase the product. 

Marketing includes social media, coupons, digital marketing, trade shows, print advertising, and any sort of brand recognition PR. This ensures we will promote our brand while they have our products in their stores.

Online Stores

Better Family Products are available online on Amazon, Macy’s, BuyBuyBaby, Macro Baby, and Walmart!

In-store retail is very hands on with meetings and points of contact, while online selling is much different. When Better Family was working with BuyBuyBaby one meeting was scheduled months out in advance where we flew to New Jersey for a sales presentation.  

Once we land a deal with an online retailer, we work with them on every step to get our product on their website, including digital assets and the necessary marketing it takes to make the product sell online. 

Behind the scenes, Better Family Inc. works on setting up vendor numbers and proper documentation for their EDI systems, or retail portals. That way purchase orders and invoices are successfully transmitted between our suppliers and retailers. Once this has been set up, invoices and shipping labels will be shared with the distribution centers.

Join The Better Family Momentum!

Now that you know Better Family Inc. products are available online and in stores, we encourage you to try one! If you have used Better Family Inc. products before, we would love to hear from you in a product review.

If you want to get even more involved, then invest in Better Family on StartEngine and receive Life Time Discounts on all of our branded products!

Better Family Acquires Drop It Baby, Inc.

Better Family Acquires Drop It Baby, Inc.

Better Family announced the acquisition of Drop It Baby, Inc. adding another baby product to the Better Family line of patented products. 

Drop It Baby is a unique item that was invented and developed by JoyLynn Waganer, mother of 4 and the entrepreneur behind this patent pending product. A product that Carman Cook-Campbell, President of Better Family knew would resonate with their customer base and would be a great addition to the companies products that focus on making parenting easier. 

Carman said “With Drop It Baby your child’s favorite items are easily tethered to durable rings that attach to a suction anchor.” Drop It Baby’s line accessories for the Drop It Baby are cute lovable teethers i.e. Giraffe, Turtle, Duck, Racoon, Penguin, Cow, Snake, Elephant, Koala Bear, Owl, and Snowflake. 

Carman Cook-Campbell stated this is a tremendous opportunity for Better Family. Drop It Baby is a turnkey company with a solid customer base and distribution network that we at Better Family will be able to leverage to increase sales immediately. The product has been well accepted and is currently selling on and and will now be offered to all our other retailers that sell Beebo and Swabbies Cream. 

More About Drop It Baby

Drop It Baby attachable tethers are squishy, colorful, and BPA-free, each is interactive and safe for your child. The suction cup base with attached ring chain allows for their favorite items to be readily accessible off dirty floors while keeping your hands free. With our handy attachments like a bottle and cup holder, and electronics or teeters, which safely stretch over and secure objects of various sizes. 

Acquisition Highlights

Better Family acquired 100% of the company in a stock for stock transaction at 25,000 shares of Better Family common stock and is purchasing the existing Drop It Baby inventory at the cost of goods for $35,000 that will be paid for as sold. 

In addition, Better Family assumed Drop It Baby’s SBA loan in the amount of $16,700.00 which payments begin in June 2021.

More About Drop It Baby’s Inventor JoyLynn 

Mother of four and an entrepreneur at heart, JoyLynn is the creator of a unique patent pending baby product called Drop It Baby. 

With 2 twins she lives in St. Louis with her husband Brian where she has led a successful career as a licensed clinical social worker and behavior analyst. 

After receiving her MBA, she was able to create and grow an autism program nationwide for a large insurance company. JoyLynn’s passion for helping individuals with special needs, supporting others to realize their goals. Inventor and mother Joy Lynn had twins born early and her husband Brian was diagnosed with Pulmonary Arterial Hypertension. Spending time in the NICU and transitioning the kids’ home it was clear that JoyLynn’s family had some extra challenges ahead. 

Traveling more often with the kids it became clear how important it was to keep germs away from the twins, and those germs seemed to be everywhere. 

Being a very social family, we wanted to be out and about but needed to find a solution to the constant bending over to pick up dropped bottles and constant worry about dirty germ-filled floors where our twins’ stuff always tended to land. 

Why did Drop It get Invented? 

Drop It Baby was an invention born of necessity. Not only did it successfully keep baby’s things off dirty floors, but it also helped Brian from having to bend down repeatedly to retrieve fallen items. 

Time spent chasing your child’s favorite toys or bottles across dirty restaurant floors, store aisles etc. are over forever with this brand-new exciting product. Drop It Baby keeps your child’s favorite items secure and germ-free, while restoring parental sanity and confidence.

**Please see the amended Form C on our campaign page for details about changes in directors & officers, liquidity, capital resources, and dilution.

The Beebo and Swabbies Are Helping Busy Parents Globally. Here’s How

The Beebo and Swabbies Are Helping Busy Parents Globally. Here’s How

Today’s parents have had to adjust to the new normal of working from home while navigating through their daily routines.

For new parents, adding a pandemic to the situation only increases levels of stress while offering no solution.

Now more than ever, parents are extremely busy managing their homes, their families, and most importantly their children. With today’s adversity, who doesn’t need an extra helping hand?

When we were starting Better Family, we knew that we wanted to be that helping hand. Out of necessity, we developed The Better Family product line—The Beebo and Swabbies. By breaking down our two products more in depth, we hope to show you that we’re here to help you conquer these challenging times as a parent.

Swabbies: Mess-Free Diaper Cream Application

Swabbies prides itself as the first pre-filled sanitary solution to applying diaper rash cream. We use a formula of pure, natural and organically based ingredients.

Swabbies has a sponge applicator as part of the design making the process easier and safer, unlike other diaper rash creams on the market.

Diaper rash is often related to wet or infrequently changed diapers, skin sensitivity, and chafing. It usually affects babies, though anyone who wears a diaper regularly can develop the condition.
If not treated immediately diaper rash can result in open sores and lead to secondary infections caused by bacteria yeast.

Though relatively simple to treat, there are hundreds of products that flood the market, leaving parents confused about which product will best serve their baby. Even if they find a product they like, the application is typically messy. Requiring frequent hand washing after a treatment—not ideal for on the go parents who need a straightforward and mess-free diaper cream.

Unlike traditional creams, the Swabbies applicator design reduces and almost eliminates messy applications while completely leaving free hands free while administering the cream on your baby.

Even more, our Supreme Diaper cream is made of all organic soothing ingredients like Zinc, which is known to protect the natural skin barrier and reduce inflammation and scarring. In fact, our parents say they use the diaper cream for way more than their babies! Parent’s have even confessed to using the diaper cream for their own acne, rashes, and scars, considering it a staple for their entire home.

Related: Swabbies is Not Just For Babies

As Seen on Shark Tank The Beebo: Hands-Free Bottle Feeding

The Beebo provides parents and caretakers with a lightweight and secure option for bottle feeding, leaving it’s users with a free hand for other tasks.

The Beebo allows parents, family members, and caretakers the opportunity to have a free hand, while maintaining a comfortable angle for babies to consume the necessary nutrients from their bottle. All you have to do is sling the Beebo over your shoulder, insert the bottle, and voilá you can feed your baby with more flexibility.

Though the Beebo is an amazing tool to help any parent, we’ve found that it’s life changing for parents who have amputated arms. The Beebo gives them the ability to feed their babies—such an important and special bonding time for any child and parent.

The bottom line is, The Beebo and Swabbies can help parents not only limit the cleanup time for tasks, but also maintain a clean and healthy home as well.

We’re Giving Parents a New Level of Productivity Through and Beyond the Pandemic

With the level of productivity new parents have in their home, having an extra hand makes all the difference. Whether the helping hand comes from The Beebo, or the guaranteed sterility of the Swabbies design, we’re here to help you make life easier in this otherwise uneasy time.

We’re always looking for ways to make maintaining a healthy and productive environment at home easy and stress-free. Please reach out to us if you have any questions or even new product ideas. We’d love to hear your feedback!

If you want to get involved with Better Family, we highly encourage you to learn more about our investment opportunity on Start Engine. We’re currently raising capital from every day investors, to help make the Beebo and Swabbies an everyday household name.

By joining us today as an investor, you’re making a difference in parenting and will receive lifetime discounts on all our products. 

Happy parenting!

Swabbies is Not Just for Babies

Swabbies is Not Just for Babies

At Better Family we are proud to offer parents an array of products to help in our mission of making parenting easy!

Our three products thus far include:

  • The Beebo,  A universal bottle holder that hangs over the parent’s shoulder. This product allows a free hand during feeding time enhancing the overall experience by allowing the parent to know read a story, cuddle their loved one, or even enjoy a meal for themselves.
  • Drop It Baby, A dishwasher friendly teeth-able chain that attaches to the child’s bottle, sippy cup, or toy to prevent falls onto unsanitary floors.
  • Swabbies Diaper Cream,  A mess-free applicator, pre-filled with organic, soothing diaper cream. It is a perfect product for on the go parents due to its easy application..

Each product shines beautifully in its own way creating an easier solution for parents. However there is one product, in particular, I would like to take a deep dive on today—Swabbies Diaper Cream.

Bottoms Up! Swabbies Miracle Diaper Cream

As stated above Swabbies is diaper cream. Yet, it is so much more than that.

Swabbies is the first-ever applicator that is disposable. This product comes with the diaper cream already filled, so now parents don’t have to worry about diaper cream lids, jars, wipes, and so on. The once strenuous task of helping soothe a baby’s diaper rash is now a quick and easy task.

However, it is worth noting that Swabbies can treat more than diaper rash.

Although Swabbies is diaper cream, the premium organic ingredients including zinc, have proved it can be used for much more.

Happy customers have reported back via email, positive reviews, and more that they have used Swabbies in their everyday life as well!

Some examples include:

  • Skin allergies and reactions such as poison Ivy
  • Ringworm
  • Acne and blemish-spot correction
  • Sunscreen
  • Chafing skin from sandy swimsuits, and other tight fitting articles of clothing
  • An organic deodorant
  • Burn soother
  • Dry skin

Check out this positive review from Victoria Walker, on

I have used this for a new grandbaby a handful of times and it works overnight. It doesn’t burn and it heals quickly. Not only have I used on her but my mother has a skin problem where her skin was peeling and turning purple and the medication she was using wasn’t working so she tried Swabbies and within a week her skin was back to normal. Oh, and it also works wonders on zits! A little goes a long way and the product is awesome. I keep a jar in the baby’s room and one in my medicine cabinet.”

And that is just the beginning of our customer satisfaction! 

Beyond The Diaper Bag

After taking a closer look at the issues Swabbies can remedy, we believe Swabbies should not only be considered a baby product, but also a household staple.

There is such a large demographic that Swabbies can benefit such as those with disabilities and those in nursing homes, commercial homes, and health care.

The market for nursing care facilities in the US is worth $130 billion dollars with over 33,000 businesses involved (IBISWorld).

At Better Family, we are thrilled that Swabbies is taking steps in the right direction to being a part of this massive market as well.

Swabbies is mess-free and easy for everyone.

Better Family

We are all about representing products that make parenting easy. Aside from our products, the Beebo, and Drop It Baby, Swabbies has a huge role in everyone’s life.

Not just babies.

Whether it’s clearing up a blemish the night before the dance, protecting skin from UV rays, to helping those with disabilities.

It overjoys our team that our products can help those in need, no matter the situation.

As a company, we hope to continue to earn recognition as a go-to partner for parents looking for better products for their kids.

We are all about ease-of-use, and turning once tedious tasks into a quick and easy fix.

Stick with us at Better Family, we’re destined to change the baby care industry, along with earning a spot on your shelf outside of the nursery.

If You Haven’t Already…

Check out our StartEngine page where you can find more information on our products, team, projections, and pitch deck.

Also, follow our social media platforms: Instagram(@swabbiescream), LinkedIn (Better Family, inc.), and Facebook (The Beebo) for more company news and exciting updates!

Happy parenting!

Better Family Went to The ABC Expo!

Better Family Went to The ABC Expo!

The ABC Expo (All Baby & Child) is a non-profit organization that was created to help aid in production of events representing the juvenile products industry.

The main purpose of the ABC Expo is to act as a business liaison that helps organize trade shows for the benefit of manufacturers, specialty store retailers, distributors, and representatives of youth products.

This exhibit is ranked 65 out of the largest trade shows in North America (Trade Show Executive 2017), including over 300 exhibitors, and 600 booths.

The ABC Expo is usually a gorgeous event located in Las Vegas, Nevada. However, due to COVID-19, the show took a new, virtual, approach this year.

Better Family followed suit!

We prepared our show-stopping product materials and got hard at work. The goal was to create a virtual presentation and show booth for the digital ABC attendees. By sharing with you all the details of the events we hope to pique your curiosity in the brand and encourage you to learn more about the Better Family brand! 

The ABC Exhibit

The ABC exhibit is one of the best opportunities to see the latest and hottest trending baby products. Guests were able meet virtually with domestic and international buyers along with manufacturers. 

For any baby product brand like Better Family, the buyer networking and media exposure makes the event key to becoming one of the top juvenile brands out there. 

As a buyer, the ABC expo is the perfect opportunity to meet virtually with domestic and international exhibitors such as Better Families, where they are able to view . The buyers are able to view the latest products and speak with key industry manufacturers.

Attending  an exhibit gave Better Family the opportunity to witness and utilize the power of buyer partnerships where we had the chance to network with new buyers and manufacturers for long-lasting and profitable relationships. 

Check Out Our Virtual Booth at The ABC Expo!

We Hosted a Zoom Webinar All About Swabbies Diaper Cream and The Beebo 

At Better Family, we were thrilled to be a part of this incredible trade show and opportunity.

ABC offered our team a 20 minute live Zoom session where went into depth about both of our products— Swabbies Diaper Cream, The Beebo, along with our up and coming product Drop It Baby.

During our presentation, we discussed how Swabbies is the first associable applicator that comes pre-filled with our supreme diaper cream. Mentioning how our applicators are great for on-the-go parents due to it’s fast and mess free application, and ending with a reminder that our supreme diaper cream is free from harmful oils, is completely organic, and is high in zinc to provide instant relief for diaper rash.  

Next we touched on The Beebo and showed how The Beebo is a universal bottle holder that hangs over your shoulder to create a hands-free bottling experience. By demoing the product, we showed that with The Beebo, parents can have  freehands to cuddle, read a story to their loved one, and even enjoy a family meal together. 

Our presentation concluded with the Drop It Baby. We covered how the Drop It Baby is a soft, flexible chain that attaches to your loved ones bottle, sippy cup, or toy. This product prevents the child’s item from falling onto dirty floors, or getting misplaced. We concluded by mentioning that his dishwasher friendly product is also perfect for children of any age from teething to teens!

The ABC Expo Was a Fruitful Experience! 

We are happy to announce that our experience at the ABC show led to great success and opportunity!

During our live chat, The Beebo found a new international store representative located in the Dominican Republic called . Isa & Kate, that placed an order.

International representation is a huge milestone and we can’t wait to see the opportunities that arise! 

We also have an exciting licensing agreement in negotiations is scheduled for  Swabbies, along with a large e-commerce distribution contract for all Better Family products in the books!

Easy as 123, Thank You ABC!

At Better Family we are very thankful to the ABC Expo for allowing us the opportunity  to showcase both of our products.

As we continue to strive to be recognized as a go-to partner for parents looking for better products for their kids, we know it would not be possible without the exposure the ABC trade show has given us.

We are still buzzing in our chairs from the excitement of the show, and on the fast track to becoming the forefront of the baby care market. 

We hope you enjoyed reading more about our exciting and highly beneficial experience at The ABC Expo!  If you haven’t already, check out our StartEngine page where you can find more information on our products, team, projections, and pitch deck. 

Also, follow our social media platforms: Instagram(@swabbiescream), LinkedIn (Better Family, inc.), and Facebook (The Beebo) for more company news and exciting updates!

Happy parenting! 

Hey Investors! Here are the Top 3 Reasons to Invest In Better Family!

Hey Investors! Here are the Top 3 Reasons to Invest In Better Family!

At Better Family we want to make every moment with your baby the best it can be.

Yes, every moment… including feeding time, changing time, and overall parenting time. 

We know, parenting is no walk in the park; Today’s parents are busier and they need time saving, smart products for their babies every day. 

Better Family is here to offer you just that and make parenting easy. 

To do so, we opened up a world of possibilities for parents with our two patented products, Swabbies diaper cream, and The Beebo. On our journey to transform the parenting experience, a lot of people have asked us how they can join our mission. 

Today, you can join our movement of proud and happy parents, by becoming an investor in Better Families on StartEngine. Our current raise is in place to help us reach our goal towards becoming the forefront of the Baby Care market. Ultimately, we want to be recognized as the go-to partner for parents looking for better products for their kids.

So you may be wondering, “Why should I invest with Better Families? 

The answer is simple: We’re gaining exposure, the market is growing, and we’ve nailed distribution.

By laying out our goals for the campaign and the reasons why  we believe we’re your next best investment opportunity, we hope you join our active and growing investor community. 

We’ve Been Exposed on Major Outlets Such as Shark Tank  

Both products under the Better Family name have had very notable exposure thus far. 

The Beebo, invented by Martin Hill, started its journey on ABCs Shark Tank. 

The Beebo is a universal bottle holder that hangs over the parents shoulder providing a free-hand during feeding.Either parent can use this product to enhance feeding time with their loved one. The freehand offers the flexibility to enjoy family meals together, read a story to your baby, and give an extra snuggle while bottle-feeding. 

Martin’s invention impressed the sharks on Shark Tank so much, it made a deal with Lori Greiner and Ashton Kutcher.!

As for Swabbies, invented by Carman Cook Campbell, recently completed a successful crowdfunding campaign on Indiegogo

Swabbies is the first disposable applicator that comes pre-filled with supreme diaper cream. 

This applicator is great for on-the-go parents due to its fast and mess free application process. This diaper cream is free from harmful oils and provides instant relief of diaper rash for your little one. 

For today’s parents, there’s no shortage of options when it comes to baby products. That’s why we’re proud to confirm that both The Beebo and Swabbies are trademarked and patent protected! 

We’re Apart of an Expanding Market 

Aside from the prior success of each product under the Better Family name, we are also a part of a very large, growing baby care product market. M

In fact, according to [insert article], the baby care product market is currently worth $74 billion dollars worldwide. Further, it is expected to increase from that already outstanding $74 billion, to approximately US$109.13 billion worldwide by 2026.

This market is composed of different products such as toys, feeding accessories, wipes, disposable diapers, and other soothers to name a few The Better Family products fit perfectly in this segmentation. 

On top of that, millions of babies get diaper rash each year. To be exact 50% of babies are predicted to experience diaper rash at some point. According to the United Nations, approximately 140 million babies are born worldwide a year. After crunching some numbers, that’s 70 million babies a year that will have diaper rash and need relief. 

The huge demand alone is creating  $1.4 billion market that is dedicated purely to the diaper rash cream segment alone. 

We Have Strategic Distribution Partners Such as Walmart and Amazon

Aside from the considerable exposure from Shark Tank and other shows, we have partnerships with key players including: 

  • Amazon
  • Walmart
  • BuyBuy Baby
  • Bed Bath & Beyond
  • Burlington

And More!

We embark on a multi-pronged system to distribute our products. We distribute through retailers, email and digital marketing, baby registries, trade shows, and on-site promotions.

Moreover, The Beebo has a 243% markup on retail sales and 105% markup on wholesale sales with an average wholesale order of $179.While Swabbies has a 148% markup on retail sales and 75% markup on wholesale sales with an average wholesale order value of $176.

These markups ultimately improve our bottom line and make the business more profitable, which means a greater return on your investment. 

Join Us as an Investor Today, For Better Parenting Tomorrow 

Better Family has big plans to make an impact on the future of parenting. 

We hope to By closely listening to our engaged community of parents and constant innovation we believe we will achieve our goal in becoming  the baby product company that makes parents’ lives easier.   If you haven’t already, check out our StartEngine page where you can find more information on our products, team, projections, and pitch deck. 

Also, follow our social media platforms: Instagram(@swabbiescream), LinkedIn (Better Family, inc.), and Facebook (The Beebo) for more company news and exciting updates!

Happy parenting! 

Beebo Meet Swabbies! The Merging Experience

Beebo Meet Swabbies! The Merging Experience


Being a parent made easy. Wait… Did we just say easy?

Yes we did.

At Better Family we represent making the lives of parents easier. We proudly represent two patented products that take the parenting game to the next level. Introducing Swabbies and The Beebo. These two products allow all parents to embrace their busy lives and improve their time spent with their kids.

We know, there’s some days where as a Parent, you just wish you could grow another arm… or two. Well, what if you could?

Our Products

Que in The Beebo, a better way to bottle feed. The Beebo is a one-handed baby feeder invented by Martin Hill. This product made its debut on the popular show, Shark Tank. 

The Beebo impressed the Sharks on Shark Tank so much that they made a deal with Lori Greiner & Ashton Kutcher. From that point forward, it didn’t take long for others to catch onto this amazing product.

 This product was built specifically to allow parents like you, a free arm to enhance feeding time with your little one.

The soft foam bottle holder is extremely easy to use, comes in four adorable colors, can rotate 360 degrees, and works with almost any bottle type! All you have to do is attach the bottle, then rotate it to the perfect feeding angle for your loved one. The Beebo lays comfortably around your neck and rests on your shoulder providing you and your baby the highest feeding experience possible.

The best part is, you now have a free arm to hold and cuddle your baby and another free arm to read a story, check your work email, tend to another child, or enjoy your own cup of coffee. Have your cake and eat it too!

Similar to Martin’s creation, Carman Cook Campbell’s Swabbies, was created out of necessity as well. Being a working, single mother of three, Carman experienced years of diaper changes, squirmy babies, and lack of time to do it all. She was desperate for a free hand, and a clean one at that. 

This is what inspired Swabbies, The one handed, organic, disposable diaper cream applicator.

The applicator of Swabbies was designed with the intention of being mess free as well as allowing one hand to remain free also. No cream jars, caps, or disposable wipe juggling necessary.

On top of that, 50% of babies will experience diaper rash at some point. That’s a lot of babies. This statistic creates a huge market for Swabbies, 1.4 Billion to be exact. 

Swabbies now empowers you to say goodbye to diaper rash for good! You can treat your little one’s diaper rash with soothing comfort from our organic and herbal cream. Along with maximum sanitation. The applicator is already attached to the cream, so no wipes, or un-screwing needed! You now have a free, clean hand, and a clean, comfortable baby!


So now that we know more about how our products work separately to make your life easier, how do they work together to make your life easy?

The answer is synergy. Synergy is described as 

the interaction or cooperation of two or more organizations to produce a combined effect greater than the sum of their separate effects. Which is the exact goal of merging together The Beebo and Swabbies.

Hold the Phone! 

Martin and Carman invented products both making, that’s right, parenting easy.

But, the two didn’t always work together. It started back when Carman and Martin separately joined the same private Facebook group. This group was made specifically for inventors including engineers and other Shark Tank successors.

Carman was browsing the Facebook page one day when she noticed Martin and his advertisement on the page to sell his product (The Beebo). Martin is an exceptional engineer and wanted to focus more on new inventions versus running the business end of The Beebo.

A message on Facebook led to a phone call which led eventually to the start of the merger between the two products. The strategic planning and negotiation process conclusively finalized on April 24, 2020.

After Swabbies Tech. acquired the Beebo, Martin and his wife Sarah Hill decided to continue their work with Better Family as Board of Directors.

Now we proudly represent both products here at Better Family.

What’s Next? 

As a team, our future is bright. Martin wants to continue inventing and expanding his chosen path as an engineer.

While at Better Family, we wish to keep expanding products nationally, and internationally to build the Better family brand with the careful help of Carman and our devoted team.

From the creation of our entity to the end, we hope to continue being THE baby product company that makes parenting easier. The Beebo, the hands-free bottle feeder, and Swabbies, the no-mess, organic diaper cream, on-the-go-parents can now improve their time efficiency and parent smarter, not harder.

Don’t go yet, let’s stay in touch! Don’t forget to check out our  StartEngine page. It is full of information on our products and how you can join our team at Better Family. Also, follow our social media platforms: Instagram(@The_Beebo), LinkedIn (Better Family, inc.), and Facebook (The Beebo) for more company news and exciting updates!

We’re Better Family, Inc. and This Is Our Story

We’re Better Family, Inc. and This Is Our Story

Welcome to Better Family! 

We are a team of inventors and innovators with the simple mission of Making better parenting solutions for Mom and Dad while  giving babies the best care possible. At Better Family we know there’s no shortage of options when it comes to baby products, so we pride ourselves in the healthy values and natural ingredients we offer. Currently, Better Family holds two products, The Beebo, a hands free bottle holder, and Swabbies, a mess free diaper cream applicator. Better Family wouldn’t be complete without our solid founding team. Our team is made up of industry insiders with established names and extremely successful track records.

Who Are We?

So how did our bright minded individuals get together in the first place? It starts with Carman Cook-Campbell, the inventor of Swabbies. Carman is the president and CEO of Better Family. She has almost three decades of experience as an entrepreneur as well as in sales and marketing. To follow, there’s Martin Hill, the inventor of The Beebo. Martin is a successful Engineer as well as a Director and Board Member for Better Family. The two inventors are accompanied by CFO Paula D’Onofrio, our Secretary Sharon Franklin, Marketing Director Tara Heath, Director Sarah Hill, and finally our Medical Advisor Dr. Anthony Russell MD, MBA, MPH. As mentioned before, Our team at Better Family has excellent success rates, and very established names. This includes Mindee Hardin, founder, and inventor of Boogie Wipes, which was sold to Procter & Gamble. 

The team came together in various ways; however, most started  as investors then turned into board members.  As Carmen Cook-Campbell stated “The inventor world is very small, and the baby product inventor world is even smaller” leading to how Carman and Martin met. The two met through a Private Facebook specifically for baby product inventors, and that’s where our story just begins.

How Did We Get Started?

So let’s go back to the beginning. How was Swabbies started? 

Carman Cook-Campbell was a single mom working over sixty hours each week. Carman had two older children as well as her youngest who was an infant at the time. Due to Carman’s busy work schedule she had limited time to spend with her family, and when she did–diaper rash it seemed to ruin it. Whether it was the park, a museum, or even going out to eat, her youngest had the reoccurring issue of diaper rash. Carman would have to use unsanitary public bathrooms, or even the side of the road to treat her little one’s discomfort as soon as possible. The cream and the wipes were time consuming, inconvenient, and messy. That’s when the idea of Swabbies was born, the mess free diaper cream applicator. 

Martin, and his wife Sarah Hill have a similar story. The busy parents have two children, and found it extremely difficult to tend to them both at the same time. The idea for the hands free bottle holder was then created. This new invention now allowed Martin and his wife to read stories to their kids, enjoy family meals together, and best part yet cuddle them both at the same time all while bottle-feeding their children. 

What Are Our Plans?

Both Carman and Martin loved how much easier parenting became with their new inventions. After doing the research, and discovering that both The Beebo and Swabbies were one of a kind, the products became patented. 

So that leaves us with a pressing question, how did The Beebo and Swabbies become united? The answer is Better Family. Pulling again from the wise words of Carman, the world of baby product inventors is very small. Carman saw through Facebook that Martin was trying to sell his product The Beebo. He wanted to spend more time as an engineer inventing new products rather than focusing on the business side of things. Carman then set up a call with Martin to discuss their products and similarities. This call was full of tips and tricks and they each taught each other many things. With time, they realized the synergy they had together. This synergy led to the merging of the two products which was the start of Better Family.

Better Family now proudly represents The Beebo and Swabbies. 

They’re working towards representing a new product called Drop It Baby. This product is a soft and bendy chain that prevents your child from dropping their toy on a dirty floor. It is safe to chew and dishwasher friendly!

Let’s Stay In Touch 

That is just the start of our future plans at Better Family. Baby products are a part of a $74 billion dollar industry.  On top of that, 24% of that industry is millennials who represent the demographic of new parents. At Better family, we hope to continuously add  up-and-coming baby products to our incorporation to help aid us in becoming the company with the best baby products in the world that make parents’ lives easier.

 Now that you know a little bit more about Better Family don’t forget to follow us on StartEngine, and our Social Media platforms: Instagram(@The_Beebo), LinkedIn (Better Family, inc.), and Facebook (The Beebo) for more company updates.

Burlington sells Better Family…

Among many of the top retailers around the country,
Better Family now sells at Burlington.