At Better Family Inc, We Champion Our Female
At Better Family, we believe in a just and equitable world that does right by families
everywhere. For this reason, we’re proud to champion the outstanding women that have
made our company what it is today.
Their tenacity, inventiveness and sharp business acumen have driven Better Family Inc.
from strength to strength. This blog post is written to celebrate the hard work of women
Vast Room for Improvement
Did you know that only 2.7% of venture capital funds went to female-founded businesses in
2019? While great strides have been made for women over the past several decades, it is a
fallacy to conclude that the fight is over. There are many mountains left to climb before we
can describe the fight for equality as won.
Better Family will continue to support causes that further the prospects of entrepreneurial
women wherever we can.
The Women Who Make Better Family Inc
Let’s explore the outstanding women who have contributed so much to Better Family over
Tiffany Krumins and Ava the Elephant®
When Tiffany encountered a sweet-natured boy with Down syndrome who struggled to take
the medicine he needed, she knew something had to be done. She invented the now highly
renowned singing medicine dispenser, Ava The Elephant®.
The product was even featured on the first ever episode of ABC’s Shark Tank! Tiffany’s
warmth, creativity and passion are true assets of the Better Family team.
Joylynn Waganer and Drop it Baby®
Joylynn brought the spectacular Drop it Baby® to the Better Family portfolio of products. It
almost completely eliminates the “drop it” game that so many of our little ones play during
It’s built to grow with your child as they do and has already helped thousands of families
across the US. We don’t know where we’d be without Joylynn’s spirit, hard work and
Carman Cook-Campbell and Swabbies®
Carman developed Swabbies® out of necessity. As a busy single mother of three children,
she needed a way to keep a hand free to hold her baby and avoid getting diaper cream
She invented a fantastic applicator that pairs with an organic herbal rash cream to transform
the process of tidying up after your little ones. Carman’s dedication, foresight and honesty
are indispensable to us at Better Family.