Better Family Went to The ABC Expo!

Better Family Went to The ABC Expo!

The ABC Expo (All Baby & Child) is a non-profit organization that was created to help aid in production of events representing the juvenile products industry.

The main purpose of the ABC Expo is to act as a business liaison that helps organize trade shows for the benefit of manufacturers, specialty store retailers, distributors, and representatives of youth products.

This exhibit is ranked 65 out of the largest trade shows in North America (Trade Show Executive 2017), including over 300 exhibitors, and 600 booths.

The ABC Expo is usually a gorgeous event located in Las Vegas, Nevada. However, due to COVID-19, the show took a new, virtual, approach this year.

Better Family followed suit!

We prepared our show-stopping product materials and got hard at work. The goal was to create a virtual presentation and show booth for the digital ABC attendees. By sharing with you all the details of the events we hope to pique your curiosity in the brand and encourage you to learn more about the Better Family brand! 

The ABC Exhibit

The ABC exhibit is one of the best opportunities to see the latest and hottest trending baby products. Guests were able meet virtually with domestic and international buyers along with manufacturers. 

For any baby product brand like Better Family, the buyer networking and media exposure makes the event key to becoming one of the top juvenile brands out there. 

As a buyer, the ABC expo is the perfect opportunity to meet virtually with domestic and international exhibitors such as Better Families, where they are able to view . The buyers are able to view the latest products and speak with key industry manufacturers.

Attending  an exhibit gave Better Family the opportunity to witness and utilize the power of buyer partnerships where we had the chance to network with new buyers and manufacturers for long-lasting and profitable relationships. 

Check Out Our Virtual Booth at The ABC Expo!

We Hosted a Zoom Webinar All About Swabbies Diaper Cream and The Beebo 

At Better Family, we were thrilled to be a part of this incredible trade show and opportunity.

ABC offered our team a 20 minute live Zoom session where went into depth about both of our products— Swabbies Diaper Cream, The Beebo, along with our up and coming product Drop It Baby.

During our presentation, we discussed how Swabbies is the first associable applicator that comes pre-filled with our supreme diaper cream. Mentioning how our applicators are great for on-the-go parents due to it’s fast and mess free application, and ending with a reminder that our supreme diaper cream is free from harmful oils, is completely organic, and is high in zinc to provide instant relief for diaper rash.  

Next we touched on The Beebo and showed how The Beebo is a universal bottle holder that hangs over your shoulder to create a hands-free bottling experience. By demoing the product, we showed that with The Beebo, parents can have  freehands to cuddle, read a story to their loved one, and even enjoy a family meal together. 

Our presentation concluded with the Drop It Baby. We covered how the Drop It Baby is a soft, flexible chain that attaches to your loved ones bottle, sippy cup, or toy. This product prevents the child’s item from falling onto dirty floors, or getting misplaced. We concluded by mentioning that his dishwasher friendly product is also perfect for children of any age from teething to teens!

The ABC Expo Was a Fruitful Experience! 

We are happy to announce that our experience at the ABC show led to great success and opportunity!

During our live chat, The Beebo found a new international store representative located in the Dominican Republic called . Isa & Kate, that placed an order.

International representation is a huge milestone and we can’t wait to see the opportunities that arise! 

We also have an exciting licensing agreement in negotiations is scheduled for  Swabbies, along with a large e-commerce distribution contract for all Better Family products in the books!

Easy as 123, Thank You ABC!

At Better Family we are very thankful to the ABC Expo for allowing us the opportunity  to showcase both of our products.

As we continue to strive to be recognized as a go-to partner for parents looking for better products for their kids, we know it would not be possible without the exposure the ABC trade show has given us.

We are still buzzing in our chairs from the excitement of the show, and on the fast track to becoming the forefront of the baby care market. 

We hope you enjoyed reading more about our exciting and highly beneficial experience at The ABC Expo!  If you haven’t already, check out our StartEngine page where you can find more information on our products, team, projections, and pitch deck. 

Also, follow our social media platforms: Instagram(@swabbiescream), LinkedIn (Better Family, inc.), and Facebook (The Beebo) for more company news and exciting updates!

Happy parenting! 

We’re Better Family, Inc. and This Is Our Story

We’re Better Family, Inc. and This Is Our Story

Welcome to Better Family! 

We are a team of inventors and innovators with the simple mission of Making better parenting solutions for Mom and Dad while  giving babies the best care possible. At Better Family we know there’s no shortage of options when it comes to baby products, so we pride ourselves in the healthy values and natural ingredients we offer. Currently, Better Family holds two products, The Beebo, a hands free bottle holder, and Swabbies, a mess free diaper cream applicator. Better Family wouldn’t be complete without our solid founding team. Our team is made up of industry insiders with established names and extremely successful track records.

Who Are We?

So how did our bright minded individuals get together in the first place? It starts with Carman Cook-Campbell, the inventor of Swabbies. Carman is the president and CEO of Better Family. She has almost three decades of experience as an entrepreneur as well as in sales and marketing. To follow, there’s Martin Hill, the inventor of The Beebo. Martin is a successful Engineer as well as a Director and Board Member for Better Family. The two inventors are accompanied by CFO Paula D’Onofrio, our Secretary Sharon Franklin, Marketing Director Tara Heath, Director Sarah Hill, and finally our Medical Advisor Dr. Anthony Russell MD, MBA, MPH. As mentioned before, Our team at Better Family has excellent success rates, and very established names. This includes Mindee Hardin, founder, and inventor of Boogie Wipes, which was sold to Procter & Gamble. 

The team came together in various ways; however, most started  as investors then turned into board members.  As Carmen Cook-Campbell stated “The inventor world is very small, and the baby product inventor world is even smaller” leading to how Carman and Martin met. The two met through a Private Facebook specifically for baby product inventors, and that’s where our story just begins.

How Did We Get Started?

So let’s go back to the beginning. How was Swabbies started? 

Carman Cook-Campbell was a single mom working over sixty hours each week. Carman had two older children as well as her youngest who was an infant at the time. Due to Carman’s busy work schedule she had limited time to spend with her family, and when she did–diaper rash it seemed to ruin it. Whether it was the park, a museum, or even going out to eat, her youngest had the reoccurring issue of diaper rash. Carman would have to use unsanitary public bathrooms, or even the side of the road to treat her little one’s discomfort as soon as possible. The cream and the wipes were time consuming, inconvenient, and messy. That’s when the idea of Swabbies was born, the mess free diaper cream applicator. 

Martin, and his wife Sarah Hill have a similar story. The busy parents have two children, and found it extremely difficult to tend to them both at the same time. The idea for the hands free bottle holder was then created. This new invention now allowed Martin and his wife to read stories to their kids, enjoy family meals together, and best part yet cuddle them both at the same time all while bottle-feeding their children. 

What Are Our Plans?

Both Carman and Martin loved how much easier parenting became with their new inventions. After doing the research, and discovering that both The Beebo and Swabbies were one of a kind, the products became patented. 

So that leaves us with a pressing question, how did The Beebo and Swabbies become united? The answer is Better Family. Pulling again from the wise words of Carman, the world of baby product inventors is very small. Carman saw through Facebook that Martin was trying to sell his product The Beebo. He wanted to spend more time as an engineer inventing new products rather than focusing on the business side of things. Carman then set up a call with Martin to discuss their products and similarities. This call was full of tips and tricks and they each taught each other many things. With time, they realized the synergy they had together. This synergy led to the merging of the two products which was the start of Better Family.

Better Family now proudly represents The Beebo and Swabbies. 

They’re working towards representing a new product called Drop It Baby. This product is a soft and bendy chain that prevents your child from dropping their toy on a dirty floor. It is safe to chew and dishwasher friendly!

Let’s Stay In Touch 

That is just the start of our future plans at Better Family. Baby products are a part of a $74 billion dollar industry.  On top of that, 24% of that industry is millennials who represent the demographic of new parents. At Better family, we hope to continuously add  up-and-coming baby products to our incorporation to help aid us in becoming the company with the best baby products in the world that make parents’ lives easier.

 Now that you know a little bit more about Better Family don’t forget to follow us on StartEngine, and our Social Media platforms: Instagram(@The_Beebo), LinkedIn (Better Family, inc.), and Facebook (The Beebo) for more company updates.