At Better Family we want to make every moment with your baby the best it can be.
Yes, every moment… including feeding time, changing time, and overall parenting time.
We know, parenting is no walk in the park; Today’s parents are busier and they need time saving, smart products for their babies every day.
Better Family is here to offer you just that and make parenting easy.
To do so, we opened up a world of possibilities for parents with our two patented products, Swabbies diaper cream, and The Beebo. On our journey to transform the parenting experience, a lot of people have asked us how they can join our mission.
Today, you can join our movement of proud and happy parents, by becoming an investor in Better Families on StartEngine. Our current raise is in place to help us reach our goal towards becoming the forefront of the Baby Care market. Ultimately, we want to be recognized as the go-to partner for parents looking for better products for their kids.
So you may be wondering, “Why should I invest with Better Families?
The answer is simple: We’re gaining exposure, the market is growing, and we’ve nailed distribution.
By laying out our goals for the campaign and the reasons why we believe we’re your next best investment opportunity, we hope you join our active and growing investor community.
We’ve Been Exposed on Major Outlets Such as Shark Tank
Both products under the Better Family name have had very notable exposure thus far.
The Beebo, invented by Martin Hill, started its journey on ABCs Shark Tank.
The Beebo is a universal bottle holder that hangs over the parents shoulder providing a free-hand during feeding.Either parent can use this product to enhance feeding time with their loved one. The freehand offers the flexibility to enjoy family meals together, read a story to your baby, and give an extra snuggle while bottle-feeding.
Martin’s invention impressed the sharks on Shark Tank so much, it made a deal with Lori Greiner and Ashton Kutcher.!
As for Swabbies, invented by Carman Cook Campbell, recently completed a successful crowdfunding campaign on Indiegogo.
Swabbies is the first disposable applicator that comes pre-filled with supreme diaper cream.
This applicator is great for on-the-go parents due to its fast and mess free application process. This diaper cream is free from harmful oils and provides instant relief of diaper rash for your little one.
For today’s parents, there’s no shortage of options when it comes to baby products. That’s why we’re proud to confirm that both The Beebo and Swabbies are trademarked and patent protected!
We’re Apart of an Expanding Market
Aside from the prior success of each product under the Better Family name, we are also a part of a very large, growing baby care product market. M
In fact, according to [insert article], the baby care product market is currently worth $74 billion dollars worldwide. Further, it is expected to increase from that already outstanding $74 billion, to approximately US$109.13 billion worldwide by 2026.
This market is composed of different products such as toys, feeding accessories, wipes, disposable diapers, and other soothers to name a few The Better Family products fit perfectly in this segmentation.
On top of that, millions of babies get diaper rash each year. To be exact 50% of babies are predicted to experience diaper rash at some point. According to the United Nations, approximately 140 million babies are born worldwide a year. After crunching some numbers, that’s 70 million babies a year that will have diaper rash and need relief.
The huge demand alone is creating $1.4 billion market that is dedicated purely to the diaper rash cream segment alone.
We Have Strategic Distribution Partners Such as Walmart and Amazon
Aside from the considerable exposure from Shark Tank and other shows, we have partnerships with key players including:
- BuyBuy Baby
- Bed Bath & Beyond
We embark on a multi-pronged system to distribute our products. We distribute through retailers, email and digital marketing, baby registries, trade shows, and on-site promotions.
Moreover, The Beebo has a 243% markup on retail sales and 105% markup on wholesale sales with an average wholesale order of $179.While Swabbies has a 148% markup on retail sales and 75% markup on wholesale sales with an average wholesale order value of $176.
These markups ultimately improve our bottom line and make the business more profitable, which means a greater return on your investment.
Join Us as an Investor Today, For Better Parenting Tomorrow
Better Family has big plans to make an impact on the future of parenting.
We hope to By closely listening to our engaged community of parents and constant innovation we believe we will achieve our goal in becoming the baby product company that makes parents’ lives easier. If you haven’t already, check out our StartEngine page where you can find more information on our products, team, projections, and pitch deck.